My full name is Jayson. Teachers in grade school used to call me "Jayson with a Y." It was strange to me — my parents just called me Jay. I asked why I had the Y and was told it was silent. I replied with, "Why have the ayson if the letter J sounds like my name?" I went with it.
A driven, hands-on art director who believes great work is a true collaboration of talented people all centered around a watchful eye of the core idea.
Inspired by curiosity, focused on a holistic design, I study systems that command attention through the use of hierarchy, color, geometry, and typography.
I've produced videos that have gained over 10,000 views on the first day. I know the formula to hook the viewer, entertain them, and leave them wanting more.
Driven by a holistic vision, photographic principles, and perhaps an untapped vantage point to catch somebody's eye long enough to sell an idea.
My approach using persuasive messaging backed with a proven strategy that endorses the product or service irresistible to its audience.
Starting with a set of core values and product development, I have a deep understanding of creating identity systems that go beyond a logo.
Lead and provide mentorship to a multi-disciplinary team of designers, art directors, video editors, and writers to establish the strategic storytelling and content creation for JennAir, Maytag, and Gladiator brands. Follow creative briefs, conceptualize, collaborate, and create presentations to internal agency team, agency partners, and clients: leveraging strategy and emerging technologies to ensure scalability.
Promoted to Senior Art Director, taking on a more prominent role over Whirlpool brand and United Federal Credit Union conceptualizing creative, mentoring junior creatives, and building strong partnerships with clients.
Hired as a designer/art director on the Whirlpool brand team. Responsible for collaborating with writers, conceptualizing original ideas, presenting work to creative directors, performing production duties with strong attention to detail such as press checks, and crafting mockups for presentations.
Served on the marketing department's fast-paced design team of America's largest independent tire tester and consumer-direct source for automotive parts and accessories, with eCommerce sales exceeding $1.1B. Created layouts for magazine advertising, catalogs, mailers, and other literature with great attention to detail while visually executing within established brand tone/style guidelines.
Supported the creative team with a strong desire to learn as part of briefings, concept development, presentations, and all aspects of production, gaining hands-on experience while completing the required academic sequence toward a Bachelor of Science degree in Visual Communication from Kendall College of Art & Design.
